With unrivalled access to databases around the world, Lucid helps marketers, researchers and curious people from all industries turn the unknown into the known. To generate sales leads, we took a targeted approach on FB, Twitter and LI by creating attention-grabbing cinemagraphs..To separate Lucid from the crowd, we combined dramatic photography with a pithy and powerful call to arms — "Let's get knowing."
Creative team: CD: Bob Harris, AD: Troy Jones, CW: Matt Genne
