What if the nutrients plants need most to survive and thrive is just below our feet? Pivot Bio is working to harness the power of the soil's nitrogen supply to increase productivity, help the environment and feed the world's growing population. They turned to us to make their remarkable story understandable to those of us without a PhD in advanced microbiology.
Creative team: CD/CW: Bob Harris, ACD: Elise Moore, CW: Paul Schwartzkopf, AD: Kyle McGowan.
To generate excitement in both the scientific and investment communities, we created a trade ad (above) announcing their bold vision before bringing it to life with a website experience (below) worthy of their groundbreaking approach.
