Science Day 2018
For years, Science Day's been where Biotech's best and most brilliant neuroscientists gathered to exchange ideas and rethink what's possible. Because 2018 was the first time in over a decade that Biogen was hosting the event, they wanted a campaign that was as boundary-pushing as the people who'd be attending.
To set the stage, we created a two-part campaign that explored, celebrated and marveled at the sheer power of the human mind. A special effects-driven teaser video set up our "mind-blowing" theme as email, digital & posters drove awareness. Creative team: CD/CW: Bob Harris, CD/AD: Ryan Doggendorf, CW: Dru Jacobs
For Science Day itself, our messaging took on a more heroic tone, with bold visuals reflecting the movement of ideas in ever-expanding circles. Below are videos and posters designed to promote the event.
