Ameren Illinois "Energy Savings Made Easy"
Energy efficiency can be a confusing concept for many of Ameren Illinois' customers. To make it less intimidating, we enlisted the help of HGTV personality Matt Muenster. Teaming him up with helpful and surprisingly energy-savvy kids allowed us to share simple ways to save energy — and money — throughout your home.
Creative Team: CD/Writer: Bob Harris, CWs: Paul Schwartzkopf, Meghan Ekern, ADs: Monica Hafner, Charlie Nowell.
To supplement the spots, we used a digital campaign to target two groups of people. The general campaign, which echoed the tone and message of the TV, shared more helpful tips from Matt. The second approach targeted serious DIYers and offered more hard-hitting facts about how much you can save by making a few energy efficiency upgrades.
