Each summer in St. Louis, when the humidity goes up, On the Run brings the prices of soft drinks, frozen drinks and coffee down to just 50 cents. At such a low price point, you don't have to work very hard to earn yourself a refreshing ice cold drink or your morning cup of Joe. Putting in the minimum effort has never been more rewarding.
Full disclosure: ACD/AD Ross Bradley and CW Nate Kneezel first created this campaign but I was honored to take over for the second year's effort, along with AD Kelsey Snively and CW Mary von der Heyt.
